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Post by juthi52943 on Dec 25, 2023 3:53:29 GMT
Service and how easy it is for them to get it. ConCluSIonS Finally the last step is to solicit a response from your potential customers. Many ads these days end without even trying to get the reader to materialize the interest desire and conviction that the ad itself has sparked. Whatever form of action you're asking the reader to take make sure it's simple easy and as specific as possible. If you want to read the book you can order it HERE . ” John Hegarty Job Function Email List Published onApril Reading time min Book Club The book Hegarty on Advertising is divided into two parts one that reveals the author's vision of advertising and an autobiographical part highlighting the key moments in his career. Hegarty says that he considers the present to be the most exciting time in history to work in advertising as there is now almost everything to facilitate this jo Hegarty on Advertising is a mustread if you fall. Into one of the following categories You work in an advertising agency You are a client of an advertising agency You are interested in the life and work of an advertising agency You are interested in biographies of creative professionals Main ideas Hegarty on Advertising is an ideal book that should be required reading for those working in the advertising industry. This book is a perfect blend of the biography of the author John Hegarty and the lessons he imparts to his readers.
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